Markup Percentage Calculator - Calculate Markup & Margin
Calculate markup percentage from cost and selling price. See equivalent margin percentage. Free markup calculator for retail and business.
Input Values
$
Your cost per unit
Choose one option below
$
If you know your selling price
%
To calculate required selling price
%
To calculate required selling price
Results
Selling Price
$150.00
Markup Percentage
50.0%
Based on cost
Margin Percentage
33.3%
Based on price
Gross Profit
$50.00
Per unit
Understanding the Difference
Markup is calculated on cost: (Price - Cost) / Cost × 100
Margin is calculated on price: (Price - Cost) / Price × 100
A 50% markup equals a 33% margin.
Example
Cost:$100.00
Selling Price:$150.00
Profit:$50.00
How to Use the Markup Percentage Calculator
This calculator helps you determine the right selling price for your products or services. Enter your cost and either your selling price OR your desired markup/margin percentage, and we'll calculate the rest.
Common Markup Percentages by Industry
| Industry | Typical Markup | Typical Margin |
|---|---|---|
| Retail Clothing | 50-100% | 33-50% |
| Grocery Stores | 10-15% | 9-13% |
| Restaurants | 200-300% | 67-75% |
| Jewelry | 100-200% | 50-67% |
| Wholesale | 15-30% | 13-23% |