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Curl Care, Figured Out.
Our mission has always been to help people with afro-textured hair find the best hair advice and products for their curl characteristics and lifestyle.









The Figured Membership
Haircare Made Personal
Being a Figured member is the easiest way to find hair advice and solutions that are true to your hair profile. Our focus on creating a personalized collection of quality haircare content finds perfect products and tips tailored to you. Finding your fit faster means spending less time and money on products that don't work, and building your curl confidence.
Think of us as your curl consultants
Simple online consultation
In a few questions, we examine a number of hair and lifestyle factors to understand exactly how to help.
A fully tailored experience
We find hair advice and products that are critical to your hair needs and goals.
Continuous improvements
Your hair journey will change all the time, and Figured's advice will change with it.
Start with our consultation
When you take our hair quiz, we provide initial advice for your natural hair (for free!). When you become a Figured member, our hair experts use in-depth details like your curl pattern, porosity, and density, then consider higher-level elements like exercise habits, hair education, and stress level to make the best collection of hair resources for you.
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By understanding both your hair characteristics and lifestyle habits, we can ensure that our recommended products and routines can easily be integrated in to your life.